GUDAJA — Distribution Control Advisory

UNAUTHORISED DISTRIBUTION & PARALLEL TRADE · DISTRIBUTION CONTROL · CEE

BASEDKATOWICE, POLAND

COVERAGECENTRAL & EASTERN EUROPE

AVAILABILITYCURRENTLY OPEN

START A CONFIDENTIAL DISCUSSION THE APPROACH

BRANDS ENCOUNTERED IN THE CHANNEL · 13 YEARS

Over thirteen years, genuine product from these brands moved through distribution channels the founder operated in CEE. The experience is first-hand, at the point in the channel where control is typically lost.

These brands are named to indicate the scale and nature of that experience. They are not clients of GUDAJA and do not endorse it.

01/PROBLEM

Loss of distribution control begins in the commercial relationship, not in the order book.

HOW PRODUCT LEAVES THE AUTHORISED CHANNEL

These are the exits. The decision to use them is made earlier, in the relationship.

02/THE RESPONSE

The response often does more damage than the problem.

COMMERCIAL AND OPERATIONAL ADVICE, NOT LEGAL ADVICE.

03/EARLY WARNING SIGNS

The signals that control is being lost, before it reaches a report.

Price divergence

Unexpected availability

Distributor conflict

Repeated marketplace presence

Unexplained stock patterns

Information gaps

CROSS-BORDER PRODUCT FLOW · AUTHOR'S SCHEMATIC

04/APPROACH

Three defined engagements. Find the exposure, trace the flow, restore control.

FIND THE EXPOSURE

MARKET EXPOSURE AUDIT

INDICATIVE · EUR 6,000 TO 15,000

TRACE THE FLOW

CHANNEL INVESTIGATION

SCOPED PER CASE

RESTORE CONTROL

DISTRIBUTION CONTROL

PROJECT OR RETAINER

05/TRAINING

Where control over a customer is lost, and how to recognise it early.

Order-level checks are the last line. The decision to divert is made much earlier, in the relationship.

FORMATHalf or full day, on-site or remote

AUDIENCESales, key accounts, commercial operations, brand protection

MATERIALAn assessment framework and account-review checklist the team keeps

FEEINDICATIVE · EUR 3,500 TO 7,500 / DAY

Where control is lost

How product moves outside the network

Reading the account

The order-level checks

The legal boundary

Case reviews

The format is built for senior teams, not lecture halls: a short diagnostic before the session, anonymous input and live discussion during it, worked exercises on real, anonymised cases, and a concise reference the team keeps. The emphasis is on judgement teams can apply the next day, not on theory.

WHAT IT CHANGES

SEE THE FULL PROGRAMME

06/WHY GUDAJA

WOJCIECH GUDAJA · FOUNDER

Monitoring shows where product appears. Investigation examines how it got there.

07/TRACK RECORD

Experience.

13 YRS

INSIDE EUROPEAN BRANDED WHOLESALE

60+

INTERNATIONAL BRANDS ENCOUNTERED IN THE CHANNEL

SIDES OF THE DISTRIBUTION EQUATION

EUROPE

CROSS-BORDER COMMERCIAL EXPOSURE

THIRTEEN YEARS RUNNING DISTRIBUTION FROM THE INSIDE. THAT IS THE BASIS FOR THE WORK.

08/WHO THIS IS FOR

For brands that are losing margin in CEE and cannot fully account for it.

SECTORS

Consumer electronics · Cosmetics & fragrance · Spirits · Pharma & OTC · Automotive aftermarket · Professional tools · Branded apparel & footwear

STAKEHOLDERS

Brand protection · Trade & channel compliance · Regional commercial / sales operations · Legal

09/CONTACT

Start a confidential discussion.

LINKEDININ/WOJCIECHGUDAJA EMAILWG@GUDAJA.PL PHONE+48 728 985 426